The market for 3D rendering is growing quickly as real estate companies increasingly use 3D modelling. Thanks to 3D modelling, clients and stakeholders can visualize the interiors and exteriors of a construction project more appealingly. Using 3D rendering, architects and design engineers can convey the concepts for their construction projects in a more tangible and photorealistic way.
In addition, the COVID-19 outbreak-related rise in digital media consumption and online gaming popularity has increased industry demand. The development of video games and animated movies and television shows extensively use rendering engines.
Over 70% of the 3D rendering market share in the UK was held by the software segment in 2019, and from 2020 to 2026, this segment is anticipated to grow steadily. The demand for 3D rendering solutions has increased as advanced visual effects like texture mapping, shading, reflections, shadows, and motion blurs gain popularity. Many companies across the nation are also investing in on-premise solutions to deal with issues with the cloud model, such as varying internet speed and worries about data privacy.
REASONS FOR USING 3D RENDERING IMAGES IN REAL ESTATE
THEY SPREAD YOUR BUSINESS’S MISSION
In the modern era, simply explaining your brand’s objective to your audience is no longer sufficient. Customers will continue to swarm to companies and brands that convey their messages visually rather than in lengthy paragraphs.
You can define your brand’s differentiation using 3D renders to create images and videos to attract potential customers to your advertisements.
THEY ARE VALUE FOR MONEY
What is the primary goal of any successful marketing plan? To significantly impact as many people as possible while spending the least amount of money. Due to its affordability, 3D rendering is a no-brainer for your advertising objectives.
By avoiding the need to create a final prototype quickly to meet a photoshoot deadline, creating 3D renders can save time and money. Because of this, editing can be done much more quickly and with much less effort. With 3D rendering, the same edits will be made in a matter of minutes instead of throwing a picture away and starting over when editing it.
YOU CAN RESIZE THEM TO FIT YOUR AD SPACE.
Nothing is more frustrating than creating an excellent advertisement, only to learn later that it cannot be scaled to meet the sizing requirements of specific marketing channels. If you want to take a billboard-sized 3D rendering and scale it down to fit a coupon card, no problem! 3D can be enlarged to include any size of advertising.
This eliminates the need to worry about sizing issues and enables your marketing department to use the renderings to target particular markets.
They give you total control over the specifics.
Any marketing coordinator or graphic designer will tell you that the details set a good advertisement apart from a bad one. Using 3D renderings, it is simple to make an image look more realistic. A photograph can be edited, but more alterations would make the image seem realistic. Even if your clients aren’t graphic designers, they can recognize a fake image, which will hurt your brand’s reputation.
THEY KEEP YOUR BRAND CURRENT
Customers only want to purchase from brands that show how up-to-date they are. They think that because they are familiar with the most recent tools, brands that use modern technology have an advantage over their rivals. Customers perceive your brand as modern because finished products are created using 3D renders, a contemporary marketing tool. They also don’t think customers can picture a finished product from sketches or “rough draughts” that you present. Your customers can see how the final product will look thanks to the 3D renderings.
THEY GUIDE VISUALIZATION
As they say, “a picture is worth a thousand words.” Your clients and potential customers can see in 3D renderings the precise idea you’re trying to convey with your product. How much credibility do the words “I’m working on a toothbrush with cutting-edge technology that isn’t currently available” have?
Show them a 3D representation of your concept instead. They will be able to see the bristle separation, vibrant colours, and other features that make your toothbrush unique.
They are capable of selling the experience.
Make sure your customers know your product’s benefits before putting it in their hands. By demonstrating what to expect, 3D renders can assist you in selling that experience to your clients. Customers’ ability to envision the voids in their lives that your invention or service will close will help you build anticipation for the release of your product.
THEY ALLOW YOU TO MAINTAIN YOUR PRODUCTION AND MARKETING DEPARTMENTS DIFFERENT
The success of your business depends on the coordination of your marketing and operations departments, but this is only sometimes the case. You might regret forcing your marketing team to wait for operations to release a prototype.
What if your prototype needs several iterations? These take weeks and cost a lot of money. Your marketing coordinators fidget while you wait for a finished prototype to market. 3D renderings can be used to prevent all of this. You’ll save time and money by beginning this journey from the beginning.
THEY SHARE YOUR COMPANY’S MISSION
In the modern era, simply explaining your brand’s objective to your audience is no longer sufficient. Customers will continue to swarm to companies and brands that convey their messages visually rather than in lengthy paragraphs. You can define your brand’s differentiation using 3D renders to create images and videos to attract potential customers to your advertisements.
THEY MAKE YOUR IDEAS REALITY
With all the prototypes, rough draughts, and technical work you must do during the creation process. It’s simple to feel overwhelmed if things need to be improved. Fortunately, nothing gives you new energy like realizing your end goal and being reminded of the outcome you’re aiming for!
You can realize the invention you’ve worked on for so long with 3D renders. The 3D renderings may help with the prototyping tool. Start implementing 3D renderings into your marketing strategies right away!
After learning about all the benefits of 3D renders, it’s time to use them in your marketing arsenal. The marketing images you require for the 3D rendering of condos, townhomes, high-rises, or any residential project can be provided by PH Design